Search Engine Optimisation (SEO) is one of the most economical and targeted way of marketing your goods and services. If you can build up traffic organically (which means from searches on Google and the other major search engines), you will find yourself getting targeted traffic to your website, free of charge. Before the process of search engine optimisation can begin, a detailed analysis of your website (including its underlying computer code and content) is essential. A thorough website SEO analysis and the resulting report will provide you with SEO recommendations which you can then implement over a period of time.

Our review

Successful Search Engine Optimisation requires careful planning, thorough execution, detailed monitoring, and ongoing amendments to ensure that you retain your position in the rankings and do not lose out to your competitors.

Search engine optimisation techniques require detailed SEO knowledge, a methodical approach and a terrier like mentality to ensure long-term success.

We will perform a highly detailed review of your website. In particular, we will look at  meta tags, titles, site architecture (design, layout and navigation), links and anchor text for links, content structure, text, general usability, targeted keywords and phrases visitors use to find your site, link relevance, link popularity, search engine results and rankings,  website performance, visitor analysis and competitor analysis.

We also review your business goals and identify your key performance areas. The outcome of this thorough review is a SEO strategy or plan that will help you achieve your objectives quickly and within your budget. We will provide recommendations about your website’s layout and design, content, the images you use and the underlying computer code, which, if implemented, will improve your website’s performance.

Ethical SEO techniques

Thinking Cap SEO only recommends and implements ethical search engine optimisation techniques We will do nothing that will compromise your brand identity or your relationship with the search engines. Our SEO techniques will drive search engine traffic to your website is a natural and sustainable way.

Latest SEO news and techniques

SEO is a dynamic science as the search engines continually update their algorithms which they use to index and rank websites. We constantly monitor these changes and implement any changes necessary to keep your website up-to-date with the latest directives.