Search engine optimisation is an on-going process. Although making sure that your website is fully optimized is very important, you cannot expect to continually rank well if you do not maintain your website from an SEO perspective. You need to regularly refresh or add new content, check your links are working (internal and external), build backlinks to your site, submit your site to search engines and directories, and keep an eye on your competitors to make sure that you still have the compeitive advantage.

Thinking Cap provides a basic monthly SEO maintenance service where we monitor and update your website, making sure it is always fully optimised.. The more you maintain your website, the better your chance of a good ranking. We also monitor the search engines for any changes they make in they way they determine the results pages and update your website if any of the changes affect your website.

You receive a monthly report which details the SEO work we do each month, and any major changes that may need implementing to maintain your wesbites ranking. Our maintenance plans can be adapted to suit your needs and can include some or all of the following:

> Monitoring your website’s performance in the search engines
> Tracking the number of visitors to your site
> Researching keywords and phrases
> Adjusting metatags
> Analysing your competitors’ websites
> Adding fresh content
> Regular blog posting (if you have a blog)
> Link building
> Social book marking
> Directory submission
> Submitting your website to search engines
> Creating site maps