Search engine optimisation is an on-going process. Although making sure that your website is fully optimised at the outset is very important, you cannot expect to continually rank well if you do not maintain your website from an SEO perspective. You need to regularly refresh or add new content, check all your links (internal and external) are working, submit your site to search engines and directories, and keep an eye on your competitors to make sure that they are not doing something beneficial for their ranking that you are not.

Thinking Cap provides a basic monthly SEO maintenance service where we monitor and update your website from an SEO perspective. The more you maintain your website, the better your chance of a good ranking. We also monitor changes in the way search engines operate and update your website if any of the changes affect your website.

You receive a monthly report which details the work we do each month, and any recommendations as a result of the way search engines operate. Our maintenance plans can be adapted to suit your needs and can include some or all of the following:

• Monitoring your website’s performance in the search engines
• Tracking the number of visitors to your site
• Researching new keywords and phrases
• Adjusting metatags
• Analysing your competitors’ websites
• Adding fresh content
• Regular blog posting (if you have a blog)
• Creating articles and press releases that link to your site
• Link building
• Social book marking
• Directory submission
• Submitting your website to search engines
• Creating site maps