To achieve the top positions in the search engine results pages (SERPS), a website needs to be search engine friendly. This means that the content and computer code needs to be ‘optimised’ so that the search engines find it easy index the pages. If search engines cannot index your website, then you will get less or no visibility in the SERPS.

What makes a good website

A good website is visitor friendly and search engine friendly. If visitors cannot navigate your website, or the content is confusing or badly written, they will leave. Similarly, if the computer code is confusing and badly written, the search engine spiders (bots, crawlers etc.) will not be able to index your content. This applies particularly if your site is using Flash or some other technique which hides content from the search engine spiders (the spiders cannot read images or animations).

What we look for

The aim of our SEO audit is to check that your website is user friendly. Some of the things we look for are listed below:

• The website must be multi browser compatible
• The site must have a proper navigation system that is easy to use
• There should be no broken links that the search engine crawler can’t follow
• Appropriate title and meta tags should be present in the code
• There should be proper use of common HTML tags such as H1, H2, H3, anchor text etc.
• The images have alt tags
• The content should be well written in plain English and contain no grammatical or spelling errors
• The text should contain an appropriate member of keywords and phrases
• Some keywords should be in bold
• Link anchor text should be meaningful rather than just ‘click here’

External factors

The architecture and content of your website is one fact that affects your SERPs rating. The other factor is external websites that link to your website. We will identify backlinks to your website and if necessary recommend a link building strategy from authority websites to boost your website's ranking.