Search engines love content – hence the commonly quoted term used in the SEO industry ‘content is king’. Not only should your website be full of content, it also needs to be relevant content full of keywords and phrases that are relevant to your business.

The important of authority

The search engine companies have huge budgets to work out ways of ensuring the websites they return in the SERPs are relevant websites and are not full of rubbish or advertisements. What search engines look for is authority. Put simply, they want reputable websites that give the most informative information on a particular topic. To gain authority in the eyes of the search engines, you need to think about what you can include on your site that will make them sit up and take notice. The ultimate content site is a website like Wikipedia – a vast website that is continually growing and adding more information. No wonder you will often come across it when you do an internet search for a particular topic.

Search engines cannot read images, graphics or animations made in Flash. To establish authority in a site, the search engines will look at the text you include on your website and the inbound links to your website from established authority websites.The subject of linking building is an enormous area. For now, we will focus on SEO copywriting.

SEO copywriting sevice

This always begins with keyword research where you identity keywords and phrases that potential visitors will use to search for your business on search engines such as Google. SEO copywriting involves selecting the keywords that will give you a good chance of reaching top positions and making sure that they are strategically placed in your text and that the density of the keywords is optimum to attract the interest of the search engines.  

Thinking Cap SEO specialise in writing copy for your website that has been keyword optimised. This means that it has been written for two target audiences - your website's visitors and the search engines who send 'spiders' to review your site's content to decide if it represents authority in your area.

An SEO copy writer will produce copy that your visitors will want to read, but subltly included in the copy will be the crucial keywords that your visitors are typing into search engines. When the search engines decide which website to include in the top postions of their results pages, the high density and placement of relevant keywords will give give you the edge on your competitors and and your rankings on Google and other major search engines, including Google, MSN, Yahoo!, Ask Jeeves, Lycos and Alta Vista.

Read more about the scope of our copy optimisation work

Note that sometimes the term copywriting is written as two words - ie copy writer.