SEO copy writing focuses on two target audiences – your website’s visitors and the search engines. The objective is to gain the interest of both. In practical terms, we focus on the areas listed below.

The body copy of your website

This is the main text that appears on your website. Search engines look closely at this text and check for the presence of keywords and phrases that indicate that your site may be an authority in the area. SEO copywriting skills include getting the keyword density and placement right so that the site reads well for human visitors and search engines alike. SEO copywriting is an art as much as a science.

Headings and bold text

The search engines place extra emphasis on keywords in headings (h1, h2, h3 tags) and bold text. We make sure that your keywords and phrases are reflected in the headings and bold text used on your website.

The page title

When you view a web page, the page title is the html <title> tag which appears in the top of your browser. The title tag is very important as it is one of the factors search engines take into account when deciding on results positions. Perhaps more importantly, this text is often displayed by search engines on their results page and can influence whether or not a visitor decides to click on your site.

Alternative (Alt) text for images

Alt text refers to the small text box that often appears when your cursor hovers over an image on a web page. This text is taken into account by most search engines and can be a good place for including keywords. It is also important for accessibility reasons as it can be used by screen readers to describe the graphic for the visually impaired.  

Meta tags - description and keywords

Meta tags tend to go in and out of fashion. However, it is fair to say that these days search engines place less emphasis on them than they used to. But they do still have a significant SEO function as the description tag in particular can be displayed by search engines on their results page and is therefore read by potential visitors.

Note that sometimes the term copywriting is written as two words - ie copy writer.