Keywords and keyword phrases are they words that people are likely to type into the search engine query field to perform a search. The search engine will analyse the search keywords and display a list of websites whose content is most likely to be related.

Therefore, keyword research is fundamental to the success of your search engine marketing strategy. If you are targeting the wrong keywords, or keywords that have millions of competing web pages, you are unlikely to get a very high ranking in the search engines results pages (SERPS).

Keyword and phrase research should be the first stage of any internet marketing campaign and applies to both search engine traffic and pay per click advertising. Thinking Cap SEO will research the keywords and phrases that your prospective customers are likely to use when they search for products or services like yours.

Our keyword research report includes:

A list of appropriate keywords and phrases
This will include all relevant keywords and phrases and their relative popularity.

A refined keyword list
Some keywords will be very popular and have millions of competing web pages. Generally, unless you have a huge budget, you will not be able to compete for these key words. However, there are plenty of less popular keywords that will still bring you a decent flow of focused visitors. We will refine the list of appropriate keywords, identifying the keywords that have fewer competing web pages, but will still result in traffic to your website as you stand a better chance of a good ranking.

Estimate traffic volume
The estimated traffic volume based on the search volume of the keywords.

Keywords and phrases targeted by your competitors
A list of keywords that your competitors use to attract visitors.

It will also contain many other details which will help you target keywords and phrases that will bring qualified visitors to your site from the search engines.