Website content optimisation
Your content needs to be optimised so that it is search engine friendly. Content optimisation includes the following:
SEO content writing
Your content should be unique, using targeted keywords that have been identified in the keyword research stage. You should never copy content from other websites.
HTML body optimisation
Use of heading tags like H1 H2 H3 etc.
HTML head optimisation
Meta tag optimisation – title and description tags, meta keywords and phrases.
Link anchor text optimisation
Use of meaningful text and keywords in link text.
Image optimisation
Use of keyword and phrase alt tags on images.
Internal links
Linking relevant keywords and text to related pages and related anchor text.
