Thinking Cap SEO is the brainchild of Liz Wilkinson. Liz has worked in the multimedia industry for over 25 years, specialising in e-learning, online marketing and website design. She has worked in a multimedia design / consultancy role for a range of top companies including RBS, T-Mobile, Lloyds TSB, BT, Ford and Reuters as well as numerous smaller clients.

In 2003, Liz set up The Website Design Studio offering website design services to small and medium sized businesses. Increasing queries from website owners about internet marketing and the importance being found by Google and other major search engines led her to specialise in Search Engine Optimisation techniques which ensure top rankings for her clients’ websites. Thinking Cap SEO was set up specifically to market these services.

Since her overheads are low, Liz is able to offer a full range of SEO services at a reasonable cost. Liz manages most client projects herself but occasionally calls on a small, trusted team of consultants to assist when necessary.

Thinking Cap is 100% commited to ethical SEO techniques. We will never make rash promises in the hope of getting your business. We will never use techniques that might get you banned from Google (such as keyword stuffing, cloaking, hidden text or link farms). We will never compromise the integrity of your brand.

Although we have had many successes in getting clients to the number one position on Google for certain keywords, we will never guarantee a number one position as no SEO company in the world can do that. The search engines alone have the final say. If a SEO company claims they can guarantee you a top position, then treat this claim with caution.

But we do guarantee that if we optimise your website, you will get an increase in the number of visitors in six to eight weeks of implementing our changes. We will provide reports to prove it. In most cases you will reach the top search engine positions for specific keywords. If we don't keep our promise, we will refund your fee.

Our mission